Pat Shurmur, Brad Childress and Mike Holmgren know what it takes to succeed, as Weeden becomes the first rookie quarterback to start for the Browns on opening day.
BEREA, Ohio -- In the office of Cleveland Browns president Mike Holmgren hangs a photo of the former Green Bay Packers coach caught in a rare moment of tranquility with Brett Favre on the sidelines.
"It's the one picture I have of him where I'm not strangling him, I am talking to him calmly," Holmgren said, half jokingly.
When most fans conjure a young Favre, they see him streaking down the field to celebrate a touchdown or eluding a rush to complete an improbable 35-yard thunderbolt.
What they tend to forget is his four fumbles in one game; his penchant for lining up the Packers in bizarre formations; and his maddening habit of throwing a 98-mph fastball in the red zone when a touch pass would have sufficed.
"He was like a wild Indian," the Browns executive said.
Like every quarterback associated with him in the past decade, Browns rookie Brandon Weeden has asked Holmgren what it was like to coach the iconic Favre. How was it that he turned an unbridled talent drafted in the second round by the Atlanta Falcons in 1991 into one of the game's greatest passers?
As Weeden makes his NFL regular-season debut today against the Philadelphia Eagles, he will not be without coaches and executives who know how to develop quarterbacks. Holmgren did it with Favre and Steve Young. Offensive coordinator Brad Childress helped oversee the rise of Donovan McNabb in Philadelphia. Coach Pat Shurmur worked with Sam Bradford during his NFL Offensive Rookie of the Year campaign in St. Louis in 2010.
Each man has offered parcels of advice to the unconventional 28-year old rookie with the strong arm and dubious task of turning around a perennial loser.
"I'd be crazy not to listen to guys like that," Weeden said. "I'm like a sponge. I'll ask them questions, especially Mr. Holmgren. He's at practice all the time and will say, 'We ran this play with Brett.' And I'll ask him how Brett approached (a situation) ... Leading up to this, these guys have been a huge asset to me."
Weeden joins an AFC North Division in which the other three starting quarterbacks – Ben Roethlisberger, Joe Flacco, Andy Dalton – all led their teams to the playoffs in their rookie seasons.
Although few expect that trend to continue, the influence of Shurmur, Childress and Holmgren should help Weeden as he becomes the Browns' first rookie quarterback to start on opening day in franchise history.
There are many keys to shepherding a young signal-caller. The Browns braintrust shared a few from previous stops on their way to this moment.
Give and take
Mike Holmgren, right, and Green Bay Packers quarterback Brett Favre made an intriguing and successful combination with the Packers.
Green Bay Press-Gazette
Holmgren used to dread calls from NFL Films during Favre's first few seasons in Green Bay. He knew what president Steve Sabol wanted and, regardless of the company's promises, how the video would turn out.
"Every once in a while they'd want to wire me for sound and I'd say, 'No, we're not doing that.' " Holmgren recalled. "(Sabol would say) 'Please, let's do this,' because Favre was a character and I was emotional, so they thought it would be great.
"(Sabol) said, 'Whatever we take, we'll show it to you.' He wasn't altogether truthful ... Here was this wild kind of stallion, tremendous guy, loved him to death, loved coaching him. But goodness gracious, at times it would just be … "
Holmgren didn't finish the sentence. The exasperation on his face completed it for him.
Favre was blessed with a rocket launcher for a right arm and a streak of stubbornness that stretched from his hometown of Gulfport, Miss., to Green Bay.
Holmgren immediately recognized Favre's immense physical skills, but knew they needed to be harnessed. In the 1992 preseason, Favre threw one touchdown and six interceptions.
"He had always played the game a certain way and it had been good for him," said Holmgren of the Southern Mississippi product. "He could throw the ball into small windows, he could take chances that other quarterbacks couldn't take because of his ability to deliver the ball. So he was a little bit at times out of control in my opinion."
Favre made his first start in Week 4 for an injured Don Majkowski. It didn't take long for the rookie head coach and second-year quarterback to clash. Favre's daring and improv both delighted and bedeviled Holmgren. The quarterback led the Packers to a 9-7 record and their first six-game win streak since 1965.
In their exit meeting, Holmgren gave Favre a list of things he needed him to improve for the '93 season. The Stallion was not initially receptive.
"He said, 'Mike, I play the game the way I play the game.' " Holmgren recalled. "And, I said 'OK, then you are always going to be 9-7 or 8-8. You might have a good year but that's where the team is going to be and I know you want to be better than that, I know you do.' He said, 'I do.' So I said, 'Let's work with me on this and let's try to control this.'
"To his credit he did that."
The Packers qualified for the playoffs for the first time in 11 years the next season on the way to making back-to-back Super Bowl appearances in 1996-97. As time passed, Holmgren and Favre learned to give and take. The coach lived with the occasional bad read. The quarterback accepted more structure in his game for the chance to make big plays.
Holmgren sees great potential in his latest quarterback. He loves Weeden's strong arm and predicts he will be as good as any rookie this season – a bold statement given the hype surrounding Indianapolis' Andrew Luck and Washington's Robert Griffin III.
But don't expect Holmgren to be in Weeden's ear every time he spots a mistake or flaw. That's the coach's responsibility, the team president said. Holmgren was raised in a San Francisco 49ers culture fostered by Bill Walsh. There is only one message and it comes from the coach.
"I had Steve Mariucci and Sherm Lewis on my (Green Bay) staff, and I told Brett they will coach you, but the stuff I tell you is what you have to do," Holmgren said. "What I say, is what you have to do. They all had to know to teach it my way.
"How Pat decides to do it is up to him. To grow in this business, I hope he listens to some of the stuff I tell him. I'm sure he does."
Donovan McNabb became one of the NFL's elite under the tutelage of current Browns offensive coordinator Brad Childress.
AP file photo
Speed of learning
Rookie quarterbacks must adapt quickly to the speed and ferocity of the NFL. McNabb's first taste came as then-commissioner Paul Tagliabue called his name as the second overall pick in the quarterback-rich 1999 draft.
Moments after the Browns chose Tim Couch with the first selection, Eagles fans lustily booed the decision to take McNabb. Childress, the former Eagles quarterbacks coach, couldn't fathom the reaction.
"That was one of those years of the quarterback," Childress said. "I saw Daunte Culpepper, Akili Smith, Donovan, Brock Huard, Tim Couch ... and we felt like we got the best one."
History would prove Childress and the Eagles correct. McNabb led them to five NFC Championship games and a Super Bowl appearance; while Couch and Smith became the kind of busts not fit for the Pro Football Hall of Fame.
The teaching process began minutes after McNabb entered a limousine that shuttled him from the draft in New York to Eagles minicamp. Childress sat in the back seat instructing him on snap counts and formations. He can still picture the rookie's first pass in spring practice.
"He threw this seam ball and everyone went 'Whoa,' " Childress said. "And, it was a good, 'Whoa.' "
Brad Childress is in his first season with the Browns as their offensive coordinator.
McNabb played sparingly in the first eight weeks – the Eagles started veteran Doug Pederson -- and the rookie didn't make his first start until the Eagles' ninth game. Childress recalls brilliant flashes, but also a youngster adjusting to the speed of the game both mentally and physically. He chuckles at the memory of a relentless Warren Sapp chasing McNabb all over the field in the quarterback's second regular-season game in Philadelphia.
"It becomes about how fast you can process the game," said Childress, joined on that Eagles staff by Shurmur, who coached tight ends. "It was getting the ball out to the right person when he got blitzed – we put in a whole series of blitz drills because the worst thing a quarterback can do is hold the ball."
In 2000, McNabb finished runner-up to St. Louis running back Marshall Faulk as the league's Most Valuable Player, but Childress said it would take him one more season to become a polished quarterback. McNabb guided the Eagles to the first of four straight conference championship games in 2001.
The Browns offensive coordinator believes his newest pupil has the makings of a quality player.
"I don't see any sense that it is too big for him," Childress said. "I see him making throws that need to be made around the football field."
Weeden said recently he knows all the plays, but Childress said it's about more than cover-to-cover memorization. The play starts in the huddle with a quarterback who inspires confidence in his teammates.
"It's the verbiage and the nomenclature, you are directing somebody with everything that comes out of your mouth," Childress said. "Once you say all that stuff – and you say it from rote - then you have to process it in those few seconds as you go to the line of scrimmage."
And, after that, you must deal with the 11 defenders on the other side of the ball who want to play Warren Sapp to your rookie Donovan McNabb.
Sam Bradford of the Rams works with Pat Shurmur in 2010.
AP
Sam I Am?
Shurmur sees parallels on the resume and the practice fields. Sam Bradford and Weeden: a couple of Oklahoma-born kids who stayed in their home state to direct big-time college programs.
Even now as the Browns coach watches Weeden miss throws to a receiver in practice, he says its like being back in St. Louis in 2010.
"When Brandon isn't on the same page with one of his (receivers) he goes over and says, 'You and I are going to get this thing after practice.' Bradford did the same thing. They are quick to correct themselves and they are trying to do everything right."
Shurmur, who served as the Rams' offensive coordinator, hopes there will be at least one more similarity. He wants to provide Weeden with a robust running game to relieve pressure from the passing game.
The Rams' Stephen Jackson carried the ball 330 times – the second-most attempts behind Atlanta's Michael Turner that season – for 1,241 yards. The emphasis on the ground game and a solid rookie season from Bradford allowed the Rams to improve from 1-15 to 7-9 and score an additional 114 points.
Shurmur would be the first to admit it's hardly a unique formula. In their rookie seasons, Roethlisberger had Jerome Bettis and Flacco had a trio of effective backs, including Ray Rice.
"At some point in every ball game the quarterback's best friend is his running back," Shurmur said. "It's very comforting when you can just turn around and hand it to him and say, 'Take it for awhile.' "
Whether the Browns will rely as heavily on Trent Richardson, the No. 3 overall pick, is not yet known. He did not play a preseason game after undergoing his second arthroscopic procedure in seven months on Aug. 9 to repair his left knee.
"We need to be able to develop a running game where we can consistently run it and gain yards," Shurmur added. "That's very important. Not to mention the synergy it brings to the play-action pass and the time it gives the quarterback to throw."
Developing mental toughness is critical to leading young teams. Bradford demonstrated it in 2010 as he threw 18 touchdowns and 15 interceptions, while starting from Week One. The Rams quarterback regressed a season ago, completing just 53.1 percent of his passes during an injury-plagued year in which he was sacked 36 times in just 10 games.
Bradford and Weeden have something else in common as a new season kicks off. They are leading two of the league's youngest teams. As of Tuesday, the Rams had the most rookies with 17, followed by the Browns with 15, according to the Elias Sports Bureau.
"They make mistakes like young guys do but they don't repeat them," Shurmur said. "Sam has that ability to leave a bad play behind him. So does Brandon. That is a natural toughness that good quarterbacks develop. I think the good ones aren't afraid to say 'I screwed that one up, but I'm going to make the next play my best.' "
Most national outlets are forecasting a long season for the Browns. Shurmur, Childress and Holmgren will help guide their rookie quarterback through it. Preferably without anyone getting strangled.