Mike Holmgren's time with the Browns ends with a sense of missed opportunities. Watch video
BEREA, Ohio -- Empty.
That's how I felt listening to Mike Holmgren's farewell press conference as Browns president. Less than three years ago, Holmgren came to town with Super Bowl rings from two teams and the nickname of "The Big Show." The press room was packed, the fans' optimism was volcanic. This was Randy Lerner's "credible football leader" that this beleaguered franchise so needed.
He left on a gray, soggy Tuesday almost with a whisper in a half-filled press room where many media members were not even sure what to ask the 64-year-old Holmgren. At one point, Holmgren said they "did some great things," which is hard to accept when the team is 1-6 and 9-23 the previous two seasons.
Yes, he did some good things. He brought in General Manager Tom Heckert, whose controversial trade of Julio Jones may have produced a real quarterback in Brandon Weeden. Heckert also made some other promising draft picks. Bryan Wiedmeier was a good choice to run the business side of the operation, and other experienced pros were added to work behind the scenes.
But now I realize I missed the obvious: Holmgren was hired with no real job description, other than to save the franchise. Want to be president? General Manager? Coach? All of the above? Lerner was open to anything Holmgren wished, and that was the flaw in his plan.
Can you name another franchise that brought in someone and said you can coach or run their entire franchise? Or both?
In the end, it seemed Holmgren saw his role as "defacto owner," which is what new owner Jimmy Haslam called it.
Always called "Coach"
But around the team complex, he was always known as "Coach." It's what he did best, and he sounded as if he wanted to do it again: "Now I'm sure, I do miss the coaching part. I really do."
When he said that Tuesday, I could hear fans screaming: "So what stopped you from doing it here?"
He had two chances. The first was when he took over the team and decided to keep Eric Mangini for the 2010 season. I confess to thinking that was OK because I liked Mangini's discipline. I thought he could be an effective coach with a strong front office behind him.
I knew that Mangini was not a disciple of the West Coast Offense, which is football's holy grail for Holmgren. But what I didn't know is Holmgren and Heckert were also wedded to the 4-3 defense. Meanwhile, Mangini will go to his grave convinced the best way to defend is the 3-4 set. From the start, this marriage between what Mangini called "two very different football families" was headed for a divorce. It never should have reached the altar.
After firing Mangini, Holmgren admitted he considered coaching -- but turned to Pat Shurmur, who had never been a head coach before.
Would it have been better had Holmgren come in as an Andy Reid-type coach with Heckert as the general manager? Who knows? But it would have been different, and Holmgren certainly would have been in his comfort zone.
I asked Holmgren about his vague job description, and if that led to any problems. He replied that he should have been "more visible" and more available at press conferences.
Then he said, "I didn't want to in anyway overshadow the coach."
Never fully comfortable
But a strong front-office guy dealing with Peyton Hillis' contract and backing his coach to the public would have helped. Holmgren never did develop a sense of what his role should be, at least in terms of how it was viewed by the fans.
So now he leaves, 2 1/2 seasons into a five-year, $40 million deal. He joins Chris Palmer, Phil Savage, Romeo Crennel, Butch Davis and Mangini as coaches/executives who were paid for several years after being fired by Lerner. Since 1999, no president, general manager or coach as survived more than four seasons.
That's why it wasn't wise for him to say that his immediate plans were: "Depending on where I am and the weather, I'm going to ride my motorcycle a lot. Perhaps go to the beach a little bit, go to Hawaii. ... Like I said, I think Kathy and I are going to go someplace where it's warm, with those little drinks with the umbrellas in it and then kind of think about what the future is all about."
So this franchise with its amazingly loyal and beat-down fan base continues to wait for someone to give them a real reason to believe in a winning future for the orange helmets. It's now in the hands of Haslam (a rookie owner who oozes passion and love for his adopted city) and Joe Banner (an experienced football CEO). It's a promising combination.
Now, maybe, just maybe, things will change ... and change for the better.
If nothing else, Browns fans can always hope so.