In a world that tries to either keep up with the Kardashians or steadfastly avoid them, the Olympics seek to connect with both demographics, on whatever device they choose, to celebrate a sporting phenomenon that is both timeless and timely.
Every four years, sports we care almost nothing about suddenly dominate our TVs, internet feeds and newspaper pages.
We watch, read and pay very close attention as athletes attempt to go swifter, higher and stronger while representing their country. It might seem bizarre to us that medals are given for hitting a shuttlecock and throwing a hammer, and yet we are transfixed by the complexity and beauty of both.
It's the Olympics -- the quadrennial event generations grew up watching on TV. Many vividly recall whose living room they were in when seeing Kerri Strug stick the landing or Bruce Jenner stake his original claim to fame.
But in a world that tries to either keep up with the Kardashians or steadfastly avoid them, the Olympics seek to connect with both demographics, on whatever device they choose, to celebrate a sporting phenomenon that is both timeless and timely.
It is at that crossroads the Olympic movement finds itself in London from July 27 to Aug. 12 for the XXX Summer Games, where iconic settings and sparkling new venues will host 10,500 athletes from more than 200 countries competing in 26 sports.
The United States is sending nearly 600 athletes, some you know well, and others you may be eager to watch, once you learn their stories.
Uber Olympian Michael Phelps won't try to duplicate his eight golds won in Beijing, but he won't spend any less time on your TV. The anticipation of Jamaican sensation Usain Bolt's 9.8 seconds of lightning also will saturate your screen.
So, too, will a new crop of pixies who might just be the best U.S. women's gymnasts since the '96 team that rocketed Strug to fame.
Get ready, America, for feisty Jordyn Wieber and incomprehensibly bubbly Gabby Douglas, the replacements for Shawn Johnson and Nastia Liukin, who after winning nine medals in Beijing made the mistake of turning 20, and that is well over and beyond the gymnastics hill.
Then there's "Blade Runner." South African sprinter Oscar Pistorius has no chance at an individual medal, but every opportunity to inspire the world as the first Olympic runner who has virtually no legs.
And what of Northeast Ohio's Olympic dilemma, LeBron James? Will you put aside The Decision and root for him while he's wearing USA on his chest?
James is just one of many intriguing storylines that stretch from Ohio to Great Britain.
The Olympics open us up to regular folks with real-life issues. While rejuvenated Westlake rower Margot Shumway quietly is inspired by her cancer-stricken mother, Columbus wrestler Tervel Dlagnev hasn't seen or spoken to his father in four years. Middletown judo athlete Kayla Harrison is a medal contender after making the choice to tell the world about the sexual abuse she suffered at the hands of a former coach.
For pure entertainment, it will not get better than Holley Mangold, a gut-busting humorist with a belt-busting gut. She's the "I'm big and I'm proud" weightlifter from Centerville.
Elyria's Tianna Madison, who seemingly went backward after becoming a world champ at age 19 in 2005, quietly reinvented herself this year as a 100-meter contender.
Akron's Justin (Harry) Lester suffered one of the worst upset losses in U.S. wrestling history four years ago, and has come back with a new name, new rank and renewed hope to finally achieve the promise he first displayed during a sterling high school career.
Speaking of upsets, which are Olympics currency, Cincinnati boxer Rau'shee Warren appears poised to claim the gold many thought would be his in 2008, and his Cleveland teammate, Terrell Gausha, stands ready to shock the world.
They are among two dozen U.S. Olympians with strong ties to Ohio, plus another 11 who will compete for other countries. Ohio sent 32 athletes to Beijing in 2008, 17 of whom won medals, including seven golds. In addition to James, Perrysburg High graduate Anna Tunnicliffe is favored to win her second sailing gold, and veteran women's soccer defender Heather Mitts of Cincinnati is gunning for gold No. 3.
Standing atop the Olympic podium isn't just a pinnacle, it's also an nice payday, and if you're a American wrestler, it's a great payday.
The United States Olympic Committee, which does not receive direct funding from the federal government, pays medal winners $25,000 for gold, $15,000 for silver and $10,000 for bronze, a scale that has been in place since the 2006 Winter Olympics.
Wrestlers have it even better. Gold-medal winners receive an additional $250,000, silver is worth $50,000 and bronze $25,000 from the Living the Dream Fund, a nonprofit started by two businessmen and wrestling fans to encourage top wrestlers to stay in the sport.
"When it's the finals, that's essentially a $200,000 match," said Dlagnev, the Columbus heavyweight. "I don't think of that when I'm in the wrestling room, but it's kind of funny that's how it works out."
Many other Olympians receive privately negotiated medal bonuses from their sponsors, but the vast majority go home with zeroes on the Olympic W-2s.
The Olympics officially lost their amateur way a couple decades ago, though in reality, much longer than that. Top U.S. athletes are paid year-round to train and compete, though it frequently is not a livable wage and they must try to find other sources of funding through sponsors.
That can mean millions of dollars and a luxury condo on the Chesapeake Bay if you're Phelps. Or, if you're a fringe national team member like Shumway, it means being a professional dog walker and house sitter while renting a friend's spare bedroom.
Stories such as Shumway's are part of the Olympic allure. These are ordinary folks doing extraordinary things in sports that are sometimes, well, pretty ordinary. The Summer Olympics have backyard appeal. We play badminton and trampoline there. Rowing a boat -- how hard is that? It gives rise to the fantasy that any of us could, if we "The Hunger Games" enough, become an Olympic archer.
Of course, that's a ridiculous notion, especially once we see the speed and skill of those athletes at the Olympic level.
Most Olympic sports aren't something we'd care to follow as passionately as we do football, but with 26 sports, there's something for everyone, and that can make good TV for a couple weeks.
Make no mistake, the Olympics are a TV show. NBC bet a huge sum it will go viral not just on your TV, but also on your computer, tablet and smartphone. It paid $1.18 billion for U.S. broadcast rights and is to air more than 600 hours on its main network and four cable networks, NBCSports, MSNBC, CNBC and Bravo. For the first time, it is offering internet viewers live feeds from every event. NBC says a "Live Extra" app can be tailored to watch specific feeds, be it parallel bars or platform diving.
Is that a mind-numbing amount of video? Fear not. Viewed correctly, the Olympics will expand your mind, or at least your vocabulary.
How else would you know the difference between a Fliffus (two summersaults and a half twist) and a Triffus (three summersaults and a half twist) on the trampoline?
A scull is is a rowboat, not a bone, and a sculler pulls two oars, not one.
An Elliot is a sailboat. A Dobok is a taekwondo uniform.
There are three different kinds of equestrian? Isn't it all just horses jumping over rails? Hardly. Dressage, jumping and eventing are distinct, and if you want to see truly special athletes, they have four legs, rarely give interviews and compete in one of London's coolest venues. Greenwich Park, which dates to 1433, offers sweeping views across the Thames River to St. Paul's Cathedral and beyond.
The setting is part of what will distinguish the London Games. While almost everything about the Beijing Games was modernity in an ancient land, London gives its history room to breathe, much as Athens did in 2004. To be sure, the London Games are distinctly British. Henry VIII's old digs, Hampton Court Palace, will be a dramatic backdrop for cycling time trials, as will the Horse Guards Parade for beach volleyball.
Since the end of the Queen's Jubilee celebration in June, the red-bricked Mall in front of Buckingham Palace has become central to the marathon and road cycling venues.
Tennis? Wimbledon.
Triathlon? Hyde Park.
Sailing? The English Channel.
Soccer fans will appreciate matches at Old Trafford's "Theatre of Dreams," home of Manchester United.
The main cluster of new Olympic venues and villages is in London's famed East End, once the inspiration for Charles Dickens' "Oliver Twist," and alternately the home of the city's warehouses, whorehouses and Jack the Ripper. As an industrial center, it was nearly destroyed by German bombs during World War II.
Hardly a tourist destination throughout its gritty history, East End is the London 2012 hub because there now sits the 500-acre Olympic Park. A reclaimed stream and wetlands wind between eight new venues, including Olympic Stadium, and an eye-catching, 377-foot tall piece of modern art known as the Orbit.
This is London's third Olympics. The 1908 Games had a signature moment that survives in Olympic lore. Italian marathon runner Dorando Pietri collapsed five times as he approached the finish, and was carried across the finish line as the winner, but was disqualified for receiving assistance. Sound familiar? Just seven weeks ago, a similar moment occurred at the Ohio state track meet and the two distance runners involved made national headlines, though neither was disqualified.
The 1948 London Games were a powerful appreciation of world peace and perseverance as teams from 59 countries gathered in a city rebuilding from World War II.
The war prevented the 1940 and' 44 Games, and the Olympics resumed in '48, so did Cleveland's prominent role. Jesse Owens made history when he rained on Hitler's parade with four golds at the 1936 Berlin Olympics. Appropriately, at the next Olympics a dozen years later, Owens' successor was fellow East Tech grad Harrison "Bones" Dillard. He won the 100 meters in the first-ever photo finish. Dillard's win came as a surprise because he was better known as the world's most dominant hurdler, but he shockingly failed to qualify in the hurdles at the U.S. trials.
Dillard, who turned 89 this month and lives in Richmond Heights, is in great shape and has a sharp recall of his victory 64 years ago. The oldest living 100-meter champ is to be in London to watch Bolt in the highly anticipated men's 100 finals on Aug 5. Dillard and his family will be guests of the timing company whose photo finish technology confirmed his 100 gold medal.
"I'm sure it's going to bring back a flood of memories, particularly since it's going to be in London, the same city where I won my first two gold medals," said Dillard, who won two more in 1954.
"Neither my mother nor my father went to either Olympics. They could not afford it. This time, I'm going to take my daughter and three grandchildren with me. Unfortunately, my dear wife Joy passed almost 2 1/2 years ago.
"But I'm sure we're going to have a good time."
It is, after all, the Olympics.
To reach this Plain Dealer reporter: twarsinskey@plaind.com, 216-999-4661
On Twitter: @TimsTakePD