It's been 47 years since Browns fans and Cleveland sports fans have experienced what the city and its football team celebrated on Dec. 27, 1964 ... when the Browns and Cleveland were champions.
Plain Dealer file photoJim Brown ran for 114 yards on 27 carries in the Browns' 27-0 victory over the Baltimore Colts in the 1964 NFL Championship Game. CLEVELAND, Ohio — Maybe what Cleveland needs is another wise guy with a trumpet.
It was the morning of the 1964 NFL Championship Game at Cleveland Municipal Stadium. The Browns were big underdogs against the Baltimore Colts, a team laden with future Hall of Famers, especially on offense.
As was their tradition, the Browns stayed at the old Pick-Carter Hotel on Prospect Avenue the night before the game. Members of the "Colt Corral" booster club stayed there, too.
That morning, Browns guard John Wooten, fullback Jim Brown and a few other teammates relaxed in the hotel's confection area, enjoying sodas, sandwiches and the jukebox when a Colts fan with a horn came within a few feet of them and blew taps.
Later, as Wooten and Brown walked across the street to Brown's car to head to the stadium, the fullback turned to his friend and declared in his understated baritone, "Woot, we're going to kick their [butt] today."
More than two generations of Browns fans and Cleveland sports fans have endured season after season without experiencing what the city and its football team celebrated that day -- Dec. 27, 1964, when the Browns and Cleveland were champions.
"For me," said Walter Beach, who shut down Colts All-Pro receiver Raymond Berry that day, "it was like walking on air."
Cleveland sports fans -- and, we, the local media -- are guilty of living in the past, which is certainly no way to go through life. But fans would have to be at least in their early 50s by now to remember what it felt like to have a world champion in anything. It's been that long.
So, unless and until that changes, Cleveland clings to the '64 NFL Championship Game, what the town was like then and the memories of what once was.
With so many wasted seasons piling up, if the Browns ever won the Super Bowl, the party would blow the roof off this pent-up city.
What they remember
Several Browns from the 1964 NFL Championship Game share their memories about Cleveland's most recent major sports championship.
"The further I got from Cleveland, the less anybody knew what happened. I remember stopping off at a hotel somewhere around mid-America, and the clerk asked me what I'd been up to. I said, 'I just won the championship.' He wondered, 'Championship of what?'" Frank Ryan, Browns quarterback, on driving home to Houston the day after the 1964 NFL title game
"I think about it a lot." Ryan, about calling a pass to tight end John Brewer on the final play to reward him for being a special teammate, but resulting in some upset Colts at the end of a 27-0 game.
"I knew we were going to win. They weren't that good, I'm tellin' ya. We were a better team, man for man." Vince Costello, Browns middle linebacker, who remembers Baltimore fans yelling at Browns fullback Jim Brown from a bus as it turned the corner near the Pick-Carter Hotel, where Cleveland players stayed the night before the game.
"With a couple breaks, we easily could have been the team of the '60s." Gary Collins, Browns flanker, who caught all three touchdown passes and was voted the game's MVP.
"The games that we were supposed to win, we won, and the plays that we were supposed to make, we made. But I don't think that was the best team I played on. I think the '66 and the '69 teams were better." Collins, on the special season.
"It wasn't until we got halfway to Georgia, that's when it really hit me, and I can tell you that was a fantastic feeling." Ernie Green, Browns halfback, who had read all the pregame hype about Baltimore and had planned to drive home to Georgia after the game.
"Nobody required anybody to be anything other than who they were." Walter Beach, Browns defensive back, who said the '64 Browns were extremely close, at a time when racial harmony wasn't the rule on every NFL team.
"The inner satisfaction was the real deal." Jim Brown, on his low-key championship celebration.
"We had players you could really identify with -- Collins, Brown, Ryan, [Paul] Warfield. It was just a team that was easy to identify with, and we were winning. The city was energized beyond belief." Paul Wiggin, Browns defensive end
"That sticks in my mind very clearly. Even the starters and stars -- Jim Brown, Dick Schafrath -- worked harder and faster than I ever saw them in practice. It was amazing." Jim Kanicki, Browns defensive tackle, recalling the two-week buildup to the game.
"It was a great feeling. It's still a great feeling." Dick Modzelewski, Browns defensive tackle, who lived in Cleveland Heights and said he, Kanicki and their wives ran into Colts coach Don Shula "and his crowd" at a Holiday Inn lounge later that night.
"I always thought I made a mistake for going back to Texas for that reason." Bill Glass, Browns defensive end, who, a few days after the game, returned to Texas, where winning the championship wasn't as big a deal.
"We were expected to win the damn championship [every year], and if we didn't, that was a terrible disappointment. When the Browns drafted you, you were expecting to win the world championship. It was a real psychological advantage when you're playing. You expect to win, and you expect to make the tackle -- you don't expect to miss it. You expect to break up the pass. You expect to intercept it, and all those people looking at you every day and in the stands expect it, too." Bernie Parrish, Browns defensive back, who called the defensive plays in the title game.
"It's hard for me to listen to somebody ridicule Cleveland. They were the best team." Shula, Baltimore Colts coach and former Browns fan and player.
-- Bill Lubinger
But by the '60s, every season arrived with great promise because the franchise coach Paul Brown had built from scratch was respected and consistently among the league's best. The Browns had reached the title game seven times between 1950, when they joined the NFL, and 1964. Fans expected the team to compete for the NFL championship every year.
"It's often been said they were the New York Yankees of the NFL," said Paul Warfield, a rookie receiver on that '64 team. "They won all the time."
Warfield grew up a Browns fan in Warren and while starring at Ohio State, idolizing Marion Motley, Otto Graham and Dante Lavelli.
He still remembers the Carling Black Label beer commercials as announcer Ken Coleman introduced the team's weekly highlight show on television.
"He'd say, 'You're watching the greatest show in football,' " Warfield said, "and that's what it was."
Although not everyone bought that tribute in '64. Many thought the greatest show in football that season was playing out in Baltimore, which boasted the third-highest scoring offense in NFL history at the time.
The Colts were 12-2 and heavy favorites to beat the 10-3-1 Browns. Baltimore's head coach was Don Shula, who grew up in Grand River and starred at Painesville Harvey, at John Carroll and with the Browns early in his NFL career.
Sports Illustrated was so sure the Browns would lose that editors had to scramble after the game to change the magazine's cover of Shula and his quarterback Johnny Unitas to one featuring Browns quarterback Frank Ryan.
"Even with Jim Brown, [the experts] didn't think the Browns had a chance," said Tom Delgenio, 64, of Niles, who remembers driving with his dad to a Knights of Columbus hall to watch the game as a Girard High sophomore. "They would be lucky if they were even in the game."
Cleveland was the underdog but didn't suffer the insecurity it does now.
In 1964, the city was the eighth-largest in the country, a humming industrial town with twice as many people living here. And the NFL wasn't the 32-team multibillion-dollar conglomerate it is today. The Browns were one of just 14 teams in two divisions.
The Browns had clinched the Eastern Division on the season's final week, pummeling the Giants in New York, 52-20, to set up the title game two weeks later.
The buildup, by today's over-hyped standards, was relatively tame. The morning of the game, The Plain Dealer ran one story about it on the front page -- ticket scalpers fretting that $8 tickets were only selling for $10. It ran next to a story about Jackie Kennedy and the kids skiing in Aspen, Colo.
Back when games weren't televised locally -- sellout or not -- fans without tickets either listened on radio or drove 75 miles out of Cleveland to watch it. Hotels were selling out from Toledo to Erie, Pa.
Although Blanton Collier had replaced Paul Brown the season before, the cerebral, grandfatherly Collier continued team traditions set by the founding head coach. On Saturday before the game, the players checked into the Pick-Carter, ate dinner together and went to the movies.
Through faded memories, Ryan believes the feature that night was a James Bond film, possibly "Goldfinger," which was released the week before. He also remembers at least some of the Colts sitting a few rows behind them.
"There was some talking and jabbing during the movie," he said. "It made us all a little uneasy."
Plain Dealer file photoBrowns fans mob quarterback Frank Ryan he leaves field at Cleveland Municipal Stadium after the Browns' 27-0 win over the Colts. Ryan threw for 206 yards and three touchdowns.
The game-time temperature of 34 degrees felt much colder in 15- to 25-mph winds whipping under a (what else) gray December sky. The Municipal Stadium crowd of 79,544 was the second largest in NFL title-game history at the time.
Baltimore was not only favored, but cocky. After throwing an early interception, Ryan made the tackle on the sidelines at the feet of the Colts players. "And they just started razzing me something awful," he said.
If Cleveland was to make a statement early, it was Galen Fiss who made it.
Several former Browns still describe a first-half screen pass from Unitas to Lenny Moore that the Browns linebacker and team captain absolutely blew up, sending the Colts speedy halfback airborne for a loss.
"The score was 0-0 at halftime," said Wooten, who lived in Cleveland's Lee-Harvard area while with the Browns. "That was a win to us. We came off the field saying, 'We got 'em, we got 'em.' "
"I remember going into the locker room," said halfback Ernie Green, who lived in Shaker Heights as a Cleveland Brown. "We cleaned ourselves and sat down, and it seemed like something came over all of us. I think we all kind of looked at each other and concluded, 'Hey, we can beat these guys.' "
Beat them? The Browns dismantled them.
Ryan hit flanker Gary Collins for three touchdowns, while Lou Groza added a pair of field goals.
The Browns' unheralded defense completely snuffed the Colts' deadly passing attack, limiting Unitas to 95 passing yards while intercepting him twice.
"It's a game that you don't want to remember," said Shula, who remembered how he and his college buddies could get bleacher seats at Browns games for 50 cents if they wore their John Carroll letter jackets. "But it happened, and you've got to live with it."
The third Ryan-to-Collins score was a 51-yarder with Colts defender Bobby Boyd draped all over the lanky receiver's back. Collins disappeared into a sea of fans that had swarmed the end zone past a line of policemen.
Browns at Baltimore Ravens
When: 1 p.m. today, M&T Bank Stadium.
Capacity: 71,000. Playing surface: Shaw Sportexe Momentum Turf.
Television: WOIO Channel 19. Radio: WMMS FM/100.7.
Coaches: Browns -- Pat Shurmur, 4-10 in first year with team. Ravens -- John Harbaugh, 42-20 in fourth year with team.
Series: Ravens lead, 18-7.
Most recent meeting: Ravens won, 24-10, on Dec. 4 in Cleveland.
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"It was great for the city. It was absolutely fantastic for the city," Warfield said. "The fans exploded onto the field. They were euphoric, they were happy for us, they were taking guys and grabbing them. The entire city was in an uproar."
It was bedlam. Fans tore the goalposts down. Jim Kanicki, a second-year defensive tackle who came of age that day by tearing up future Hall of Famer Jim Parker, recalled what it was like to leave the locker room.
"People were just standing there, yelling and applauding," he said. "That was an hour-and-a-half after the game."
The celebration moved from the locker room to a ballroom at the Hotel Sheraton Cleveland on Public Square, where Browns owner Art Modell rubbed elbows with such dignitaries as Ohio Gov. James Rhodes and Cleveland Mayor Ralph Locher. The players, joined by their families, were hit up for photographs and signatures.
"It was one of those things you wanted to never end," said defensive end Paul Wiggin, who lived in University Heights back then.
The winner's share was $8,000, equal to Ryan's salary that season. Collins also won a $3,800 '65 red Corvette with a black top for being named the game's Most Valuable Player. Collins said the performance also led to a few gigs for dress-shirt ads.
Wiggin and defensive back Bernie Parrish, who lived in Aurora, near Collins, Collier and offensive tackle Dick Schafrath, said that by the time they got home, neighbors had decorated their houses with signs such as, "Welcome Home Champ!"
The banner headline in the next morning's Plain Dealer read, "BROWNS CAPTURE CROWN, 27-0" above photos of Ryan and Brown smiling and shaking hands, and another of Modell hugging Collins. The game was re-broadcast on Cleveland television that Monday night.
"The word I would think of is euphoria," said Delgenio, the Niles fan who said the game was all people talked about for a week. "Like you hit the lottery. You're the champs, you're the world champs."
ESPN ranks the '64 title game as the second-greatest NFL postseason upset, behind only Joe Namath's guaranteed win over the Colts in Super Bowl III four seasons later.
But Cleveland never threw a parade. The general feeling was, we'll be back.
It was also a much different time. The players and coaches lived with the rest of us, many year-round. They were visible and accessible. Their numbers were listed in the phone book. (People used phone books.) Kids would knock on their doors to come out and toss the football.
The heroes next door became even bigger celebrities as champions. They couldn't go out to eat -- at the Bluegrass, Pat Joyce's, the Carnegie Hotel, the Wagon Wheel -- without being noticed or someone picking up the check or buying a drink.
"I can remember my wife saying that when she would go to the grocery store, complete strangers would want to help her take her bags to the car," said Kanicki, who lived in Euclid then.
Linebacker Jim Houston said more invitations for $200-per speaking engagements came rolling in.
Although it's almost 40 years since Collins retired, he still gets fan mail from all over the world requesting autographs. And Wooten still gets letters from fans writing about how their dads took them to the '64 game.
"They loved what our team was about," Wooten said. "They loved us. We were part of the community."
Brown said his life got calmer after being crowned a champion "because we climbed the mountain and succeeded, and that could never be taken away."
What did the title "World Champion" mean for Cleveland? What does it mean now, given the 47-year void?
"I think it is a reminder of two things," Brown said. "Great achievement, pure achievement -- because that's what it was -- and the lack of the same type of approach.
"There was a great appreciation that we had for the players before us, the history before us. We believed the Cleveland Browns were special. We believed that the Cleveland fans were the best in the world, and there was always a Cleveland Browns attitude and a city attitude that we were special and the history was special."
To reach this Plain Dealer reporter: blubinger@plaind.com, 216-999-5531