For the first time since 2014, the championship talk has been silenced, replaced with a new credo that head coach Tyronn Lue unveiled to his team hours after the practice courts cleared in preparation for the team's first official get-together on Tuesday morning.
INDEPENDENCE, Ohio -- The reigning Eastern Conference champions officially turned the page and started penning the next chapter of Cavaliers basketball on Monday afternoon.
LeBron James is gone. So, too, is the luminous spotlight that followed him and the Cavaliers daily. Media day, an annual event that used to be chaotic and overwhelming, was more mellow. The roster has fresh faces -- an ideal blend of champions, veterans and hungry youngsters that are eager to usher in this new era and, yes, prove the naysayers wrong.
For the first time since 2014, the championship talk has been silenced, replaced with a new credo that head coach Tyronn Lue unveiled to his team hours after the practice courts cleared in preparation for the team's first official get-together on Tuesday morning.
"It's not about wins and losses, it's about wins and lessons," Lue said. "I think we can continue to get better every single game, every single night and that's what we are going to do."
Lue's message comes on the heels of the organization pointing to a shift into player development mode. But don't be mistaken. That doesn't mean the goals are changing.
Shortly after James' departure in July, Cavaliers brass weighed everything. They conducted studies on tanking teams, trying to determine how they found success and how long it took to crawl out of that dark hole. They weighed those results against teams stuck in the middle. Knowing that their draft pick is likely headed to Atlanta because of the Kyle Korver trade, the Cavs dug deep into the 2019 NBA Draft class to determine how much they would rue losing their first rounder if their fight for the playoff spot ends with them outside the Lottery top 10.
In the end, the Cavs decided on this path. One of competitiveness.
"No tanking," Lue said firmly. "I think start from what we had and build from that. You see that with Dan and giving Kevin Love the extension. Having older guys and vets to help the younger guys as we move forward so not a rebuild at all. I think it's a challenge for all of us and it's something different with LeBron gone. But we're up for the challenge. I think that challenge started this summer when all of our coaching staff went out to these guys and helped these young guys work on passing, ball-handling skills, shooting and different things we have to do this season to make us good. It's a new challenge. But we want to compete for the playoffs. That's our motivation, that's what we want to do and we're going to put a product on the floor to do that."
There are still remnants from the LeBron years. The banners hang inside Cleveland Clinic Courts. The lessons learned during his four years, the best stretch in franchise history, aren't forgotten. The winning culture he helped cultivate remains. Even those recognizable signature Nikes were seen Monday afternoon -- laced up on Love's feet, sort of a passing of the baton to the new Cavaliers leader.
Before James returned to Cleveland in 2014, there was little hope, little belief that the Cavaliers would ever recover from years of losing.
Avoiding that fate without him won't be easy.
"When you have the best player in the world who has dominated this game in the last 12 or 13 years it's always tough to lose a player like that," Lue said. "But moving forward, and talking to LeBron a lot this summer, moving forward and talking to Dan and how he sees us building and approaching this season of being a playoff team.
"That's our goal and that's what we want to do. We know we have one of the best owners in the game and he's going to spend money and do whatever it takes to get us to that point. LeBron gone, the media circus I think it calms down but as far as what we want to do as a team, my coaching staff and players, that doesn't change. We want to win, we want to continue to get better, continue to develop our younger players while winning games and while having a chance to experience things in games to help them get better. Player development, guys think it's working out on the court before the game and after the game, but most of the player development comes from playing meaningful games. I think our young guys will have a chance to do that this year and I'm very excited about that."
Lue expects to take a more hands-on approach to coaching. Heck, he's already done it this summer. Normally seen wearing sweats and other Cavaliers workout gear, one member of the organization joked about Lue tossing on a pair of shorts for his personal workouts with Collin Sexton and Jordan Clarkson.
The days of trying to just grind through the regular season and skipping forward to the playoffs are over.
Practices are important. The regular season will be meaningful. Lue must instill belief in a team that many are doubting. And teaching will become more prominent.
"We have to teach for the whole season," Lue said. "Quote from Doc Rivers: Never assume they know. We have to start from the bottom and build up. Our coaching staff has been doing it all summer, they are up for the challenge now so we will see."
It's not just coaches who need to adjust either. Love, who signed a four-year, $120 million contract extension this summer, is back to being the No. 1 option. He willingly took a step back for the betterment of the team. This season, they need him to be more than a third wheel. They need him to be the alpha, the guy he was in Minnesota before a blockbuster trade brought him to Cleveland in 2014.
"I'm 30 now, so I don't know if he's still there," Love said when asked if he could play like the younger version of himself. "Will there be nights when my stats are gaudy? It's very, very likely. This will be a new chapter for all of us, and I think we've very excited."
Ask around the NBA and there are very few that believe the Cavs can pull this off. Miami couldn't. Trying to balance competition with development isn't always easy. But the Cavs are determined. And they aren't willing to concede their East throne without a fight.
"We haven't lost yet, have we," Lue quipped when asked about Boston, Philadelphia and Toronto as favorites. "We will see. There's a lot of expectations."
Those expectations exist in Cleveland as well -- albeit a little less lofty.
The past four seasons, there was just one thing that determined success for the Cavaliers: winning an NBA championship. That "c" word wasn't uttered on Monday afternoon. But another term was. That's right, playoffs.
So what makes for a successful season in the aftermath of James leaving?
Everyone has a different version of the same answer. Playing with the right attitude. Outworking the opponent. Earning the respect of the of the opponent. Getting better every day. Finding a new identity. Playing with joy. All the above.
Then there's one more: Silencing the doubters.
"We aren't in that rebuilding phase so I'm going to venture out there and say the playoffs," Channing Frye told cleveland.com. "I've been on teams where someone had us like 10th in the West and we ended up winning 48 games or something.
"How about this, how about enough success to tell the media doubting us f--- you."