Ohio State won the Big Ten's first football title in 12 years, and now Wisconsin with a win over Duke on Monday, could take the Big Ten's first basketball crown in 15 years.
COLUMBUS, Ohio -- For more than a decade, when the Big Ten led, it wasn't on a court or field, but in conference expansion or creating TV revenue. The league didn't cut down nets, but it sure could cash checks.
The Big Ten Network, adding Nebraska and Rutgers and Maryland, press releases about the future of college athletics ... and no championships.
Big Ten pride centered on the list of schools fighting to jump ship and join the league, not the teams the conference was taking down in actual games. Other leagues could beat the Big Ten - and they still wanted to join them.
Now the league is expanding again -- to Title Town. (Commissioner Jim Delany will like the demographics there.)
Starting with Ohio State's College Football Playoff National Championship locked up three months ago, through the Buckeyes' national title in wrestling and now Wisconsin's upset of Kentucky on the way to basketball's national championship game against Duke on Monday, the Big Ten is winning. Preparing for TV contract negotiations, yes, but also winning.
If Wisconsin wins Monday, the Big Ten will simultaneously house football and basketball national champions for the first time since 1941.
Every time you read or hear anyone mocking those who doubted the Big Ten this year in football or basketball, it's a reminder of the insecurity that built up over 12 years of not winning, of never emerging on top in the sports that matter most.
Knock the Big Ten? Absolutely. The conference deserved it. Between Ohio State's football national title after the 2002 season and after the 2014 season, the SEC won eight football titles, and the ACC, Big 12 and Pac-10 (now Pac-12) each won a single crown.
In that same window in basketball, the Big East won four titles, the ACC and SEC each won three, and the Big 12 and American Athletic Conference each won one.
In the two sports that fans watched the most, the Big Ten was shut out for half a generation, Michigan State claiming the last basketball title in 2000. And close didn't do much - five Big Ten teams lost in the basketball championship since 2000.
Michigan State coach Tom Izzo made reaching the Final Four an art form, getting back five more times, but the Spartans didn't win again, while North Carolina, Florida, Duke and UConn each won multiple titles in the span.
And that permeated everything. Because here's what it always boils down to -- is your best good enough?
That's the question that hangs over everything else in a season. Did the parochial victories in your slice of the country stack up with the schools in other climates and timezones? For a decade, you could argue that the Big Ten's didn't.
That meant the nonconference wins and loses and bowl game failures and strength of conference questions and talent evaluations over draft picks and award winners took on greater meaning. Because no one in this neck of the woods wore any rings.
Wisconsin's Frank Kaminsky this year joined Ohio State's Evan Turner, Indiana's Victor Oladipo and Michigan's Trey Burke as Big Ten players to pick up at least one National Player of the Year award in the last six seasons. But Kaminsky's individual trophy may come with a team title.
What a difference that would make.
In the moment, Big Ten and Ohio State fans are still deciding what to make of it all.
Frankly, Ohio State football fans share a lot more in common with Kentucky basketball fans - a loud, proud, huge nation filled with tradition and expectations -- than they do with Wisconsin fans.
But there was solidarity on Saturday night. There was some Big Ten pride. There was noting the fact that the Buckeyes in their own football Final Four knocked off the No. 1-ranked power from the SEC in Alabama, just as Wisconsin did with Kentucky.
For Ohio State fans -- and Michigan State fans and Michigan fans and Indiana fans and Iowa fans -- the Badgers are your people. You beat them, you lose to them, you know them. And now you may have a chance to see them dance in confetti.
The SEC chants present at every championship chance for that conference have been well-documented. The Big Ten isn't quite like that. On social media after the game there was some conflict among OSU faithful, but there was also celebration of Big Ten success by Ohio State football players.
B1G> SEC
-- Darron Lee (@DLeeMG8) April 5, 2015
That's how you represent the Big Ten
-- Adolphus Washington (@buckeye11_DD) April 5, 2015
Big ten winning the natty n football basketball
-- Ryan Shazier (@RyanShazier) April 5, 2015
That didn't eliminate that inherent dislike of your familiar foe. Wisconsin is less than a month removed from a 24-point win over Ohio State in Columbus. Knowing that the team that thumped you can beat anyone offers some level of reassurance, but you still don't exactly fully embrace them.
And Wisconsin football is less than four months removed from a 59-0 loss to Ohio State in the Big Ten Championship in Lucas Oil Stadium, the same stadium where the basketball team is now chasing its own championship. Knowing Ohio State kicked around this same school makes for some easy jokes, but you also know Wisconsin so well, maybe you can appreciate national success so soon after a national blowout.
They wanted revenge from football and being in that stadium lol
-- Devin Smith (@dsmithosu) April 5, 2015
Does that mean the Big Ten and Ohio State are really rooting for Wisconsin? Former OSU basketball star David Lighty wrote on Twitter that he was glad to see Kentucky lose since the Wildcats beat the Buckeyes in the Sweet 16 four years ago in Lighty's final game.
Then he wrote that he didn't want a Big Ten team to win a title if it wasn't the Buckeyes. When a fan questioned that, Lighty made it clear he'd give the Badgers respect if they did go beat Duke on Monday.
Ohio State fans are in the same boat Wisconsin fans were in after their blowout loss in football. You know your team, in this sport, wasn't the best the Big Ten had to offer this season.
But if that best can beat everybody? That says something about you, too, because it says something about the teams, fans and coaches you know so well and compete against every day.
For the moment, the Big Ten could be on top again. After waiting 12 years in football, and now 15 in basketball, that's a moment that Big Ten fans, even if they're a little bitter about the Badgers, would have to savor.
Ohio State in January reminded the Big Ten there's more to college sports than money. Another reminder of that Monday wouldn't be so bad.