Gilbert felt the burden of needing to apologize to LeBron James, then see if he could convince James to come home.
CLEVELAND, Ohio -- Dan Gilbert felt it -- "the burden," as he now calls it.
On his jet headed to Florida on July 6 to talk to LeBron James, Gilbert knew he had to make it right.
"There was this 'thing' out there about us," said the Cavs owner. "When you have a problem with someone, it usually doesn't end up in public like this."
The "thing" was the ugliness over the way James left the Cavs in 2010, followed by the volatile letter from Gilbert.
The "thing" was how they hadn't spoken for four years after that. The "thing" weighed on Gilbert for years, because he knew he'd played a major part in the division.
"When we had some preliminary meetings with (James' agent) Rich Paul, I said I really wanted to talk to LeBron -- even if he wasn't interested in playing for us," said Gilbert. "We needed to talk."
Then Gilbert waited. A few days later, Paul called. A meet was arranged at what Gilbert calls "a private residence" in Florida.
"We sat down at the kitchen table and talked it out," said Gilbert. "I apologized for some of the things I said. We spent about 20 minutes on that last night (in 2010)."
Gilbert has been using the line that he had "five good years with LeBron, then one really bad night," but that's not quite true. The final season was very frustrating for the owner and the player. The Cavs finished the 2009-10 season with a 61-21 record, but lost in disheartening fashion to Boston in the second round of the playoffs.
"The last two years were rough," said Gilbert. "We won 66 and 61 games, but couldn't even get to the NBA Finals. You get knocked out of the playoffs, and it happens so quick. It's really painful."
There also was the issue of James refusing to sign an extension. A lot of things built up and boiled over the night of The Decision Show on ESPN.
Dan Gilbert made his apology to LeBron James at a kitchen table.PD file
THE TABLE TALK
As they sat at the kitchen table, Gilbert was surprised at how James was willing to move to the future. His attitude reflected what James wrote in the Sports Illustrated story: "Who am I to hold a grudge?"
Suddenly, Gilbert had another "burden," as he called it.
"I've only been involved in Cleveland for nine years, so I'm not like someone who has lived their entire life here," he said. "But I feel the frustration of the city not having won a championship (since the 1964 Cleveland Browns).
"I was with LeBron, and I knew that this was a big moment. He wanted to know about our team. Not just about winning it right now, but did we have the assets to put together a championship team."
James grew up in Akron. He spent his first seven pro seasons (2003-10) with the Cavs. Gilbert was the owner for the last five of those years. In that span, they went to the Finals in 2007. They lost in the 2009 Eastern finals. They lost in the second round in 2006, 2008 and 2010.
If James could feel comfortable enough to return to the Cavs, the franchise would soon be good enough to at least dream about a title. It would immediately become a playoff team.
And it was up to Gilbert to make a strong case for James to try the Cavs once more.
"I'm from the Midwest (Detroit)," said Gilbert. "I understand how this area of the country sometimes feels beaten down. LeBron is from here. Him coming home would make such a difference for everyone in Northeast Ohio."
Gilbert said it was clear that James and his people had researched new coach David Blatt. James knew there was a risk in playing for a man who had never coached a moment in the NBA, but James also was aware of his success in Europe.
"I talked to more than 100 people about David (Blatt) and not one had a bad thing to say about him," said Gilbert. "I sensed (James and Paul) also had heard good things about him. They were very impressed that (assistant coach) Tyronn (Lue) had joined his coaching staff. LeBron really likes Tyronn and talked about him."
The Cavs didn't know about that respect when they made Lue one of the league's highest-paid assistants. But James made them glad they had relentlessly recruited Lue.
THE INEVITABLE?
Gilbert thought about how many things had fallen into place.
1. It was a rough NBA Finals for James, as the Heat suddenly seemed old and helpless against San Antonio. No one expected Miami to be so soundly defeated.
2. Blatt became available as head coach, and they were able to convince Lue to the leave the Clippers and join Blatt's staff.
3. They had less than a two percent chance to win the NBA lottery, but did and drafted Andrew Wiggins.
4. Kyrie Irving signed a 5-year, $90 million extension.
5. James really wanted to come home. He and his family missed Northeast Ohio. Four years was more than enough time away.
"I even told LeBron to look at how all this was coming together," said Gilbert, who paused.
"So many things happened that you never could make it up," he said. "I checked my phone every day for a week, looking at the text of when we got the first pick. The meeting with Kyrie went great. There was not one silver bullet that interested LeBron, it was so many things."
THE WAITING
Gilbert left that July 6 meeting hopeful that James would return. "But he made no commitments. "I talked to (General Manager David Griffin), and we decided to clear the salary cap space for LeBron. But if we didn't get LeBron, Griff had some other players in mind. Either way, we were going for it."
The Cavs made a complicated three-way deal, giving up Tyler Zeller, Sergey Karasev, Jarrett Jack and a future No. 1 pick in 2016 (top 10 protected) for some marginal overseas players. It was about salary cap room.
"We made the trade and waited," said Gilbert. "And yes, we were anxious. When was (the announcement) coming?"
Three days after his kitchen table meeting, James met with Heat president Pat Riley. That was last Wednesday.
"We were sitting around reading media reports about how long the meeting lasted, things like that," said Gilbert. "We had talked to Rich Paul a few times that week, but really had no news.
"We heard the meeting with Riley was only an hour so -- and thought, maybe that's a good sign. But we really didn't know."
In the meantime, the Cavs were not able to pursue free agents such as Gordon Hayward, Spencer Hawes and Channing Frye. They were waiting for James -- and players were signing elsewhere.
Dan Gilbert found out about the James decision about 20 seconds before the Sports Illustrated story appeared. SI.com
THE CALL
Friday morning, Rich Paul called Gilbert.
"Dan, congratulations," said Paul. "LeBron is coming home."
"How are we going to announce it?" asked Gilbert.
"It's already done," said Paul. "We'll handle it."
"How?" asked Gilbert.
"Go to the Sports Illustrated site in about 20 seconds," said Paul. Gilbert did and there was the story written with Lee Jenkins -- James explaining why he was coming to Cleveland.
Gilbert is still amazed how James and his people kept it quiet.
"They were determined that there would be no leaks," said Gilbert. "Rich Paul and (chief negotiator) Mark Termini are class acts. They are real pros. What a great letter from LeBron! What a great way to handle the announcement. Rich Paul is as good as they come."
Gilbert paused, thinking about how much has changed for the team in the last few weeks.
"When there were first rumors of us going after LeBron, some fans wondered how we could do that after all that happened," said Gilbert. "But after the Sports Illustrated letter, every fan is thrilled to have him back. That was so heartfelt."
THE FUTURE
James will be 30 on Dec. 30. He has played 11 seasons, won two titles.
"Our goal is a title," said Gilbert. "With LeBron, we are in 'win now' mode. You look at the East, the window is open in the next few years."
He didn't want to talk about Kevin Love trade rumors, stating only that the team would make more moves to improve the roster. Tuesday evening, reports surfaced that former James teammate Mike Miller would be bringing his 3-point accuracy to Cleveland.
In the four years that James has been gone, the Cavs had the worst overall record in the NBA. Last season, they were 33-49. Gilbert wasn't surprised that James signed a 2-year contract, with only one year guaranteed. The 2015-16 season is a player option.
"At our meeting, (James' agents) said they may go short-term," said Gilbert. "In 2016, there is a new television contract and revenue will increase. That will raise the cap, and the maximum salary will go up. It's a smart business decision. It's not like he wants to turn around and leave. He wants to be in position to capitalize if the cap goes up significantly -- as is expected to happen."
Now Gilbert knows the pressure is on him.
"We are driven to win a title," he said. "We want to see that day when everyone celebrates because we finally brought a title home to Northeast Ohio. It's what we want, what LeBron wants, what all of us want."