Axford's gimmick, however, is more cerebral, more calculated. He's laid back but meticulous, deliberate but prepared. The attributes aided his resurrection last season in St. Louis, where he went from a pitcher banished from the closer role in Milwaukee to a middle reliever tossed into the thick of a pennant race.
GOODYEAR, Ariz. -- At Joe's Bar in downtown Chicago stood John Axford, draped in a maroon suit jacket and gold tuxedo, his long, brown locks tucked beneath a shimmering crown.
Just two weeks after the St. Louis Cardinals dispensed of his Milwaukee Brewers in the National League Championship Series, Axford claimed an award he had worked toward all season.
Yes, earlier in the month he claimed the 2011 National League Rolaids Relief Man of the Year award. On this occasion, though, Axford received the Robert Goulet Memorial Mustached American of the Year honor, handed out annually by the American Mustache Institute.
The plaque, which bears the caricature of Goulet, the late, mustached singer and actor, hangs front and center on a mantle in his house, intentionally situated where guests immediately notice it.
Axford, who dabs each word he speaks with a hint of dry humor, called it the greatest individual achievement of his career.
"I brought mustaches back to the forefront," he said. "I brought mustache awareness to America. That's what I try to do."
This is the Indians' eccentric new closer, the guy replacing the polarizing Chris Perez, another facial-haired jester.
Axford's gimmick, however, is more cerebral, more calculated. He's laid back but meticulous, deliberate but prepared. The attributes aided his resurrection last season in St. Louis, where he went from a pitcher banished from the closer role in Milwaukee to a middle reliever tossed into the thick of a pennant race.
He posted a 1.74 ERA in 13 appearances with the Cardinals, which prompted the Indians to approach him with a contract and an opportunity to own the ninth inning.
"When you're first a free agent, you're trying to figure it out and test the waters and see what you can do out there on the market," Axford said. "It's, 'What kind of roles are out there for you?' That was definitely one of the big things and the main reasons for coming here, so I could close again."
The ninth inning better suits Axford's appearance. He currently sports a Fu Manchu, as his brown scruff wraps around his lips and plunges toward his chin. It's a look popularized by Hall of Fame closer Goose Gossage. Axford has also previously sported a Rollie Fingers-like mustache, in which he uses wax to curl the ends.
"I think he's a blessed man, because he's fortunate enough to grow facial hair that he can mix and match with different looks," said catcher Matt Treanor. "I actually like the Rollie Fingers look, but for the intimidation factor, I'm going to have to say the Fu Manchu is a little bit better."
Third baseman Lonnie Chisenhall grows a mustache each May, despite his wife's disapproval. He admitted it takes him two months to establish a full display.
Many closers, be it Axford, Perez, Brian Wilson or Jose Valverde don't mind the effort -- or the commitment to nonchalance -- it require several opinions -- it requires to sprout an atypical facial hair ensemble.
"It's another form of 'I don't care about anything except closing this game out, especially my mustache or facial hair,'" Chisenhall said. "It's definitely an intimidating look if you can pull it off. Sometimes it's a bad look and it doesn't help. In his case, it does."
Jason Giambi's locker bordered Gossage's during Giambi's first spring training in 1993. The Indians slugger has seen plenty of facial hair presentations during his two decades in baseball, especially on the mugs of those who toe the rubber in the ninth.
"They have to have their thing," Giambi said. "They're kind of like the lone wolf. They're out there by themselves a lot of times in big pressure situations and they enjoy it, too. They enjoy going out there and it's all on their shoulders. They're a special breed."
Right-hander Frank Herrmann preferred Axford's Fingers look. Herrmann, a reliever nearly a year removed from Tommy John surgery, said the intimidation factor "comes with the territory" of filling the closer role. As a middle or long reliever, Herrmann doesn't have to worry about a lack of scruff.
"Once in a while, I'll pattern it and I'll have handlebar sideburns to mess with my wife," Herrmann said, "but she makes me shave it right away. She'll say, 'N'SYNC called and they want their facial hair back.' Something to that effect that crushes me and then I shave it.
"I think it's just part of their persona. You have to have a couple screws loose to do that."
Axford's display certainly seems to fit that description, but he's remarkably even-keeled and composed. Perhaps that temperament helped him tally 46 saves in 2011 and contributed to his turnaround late last season.
"It could be what makes them good too is the creative side," Treanor said, "the right side of their brain that they really don't care what people think, that they're going to be creative and that's one way of expressing themselves."
Axford made a pact toward the end of spring training in 2010 that if the Brewers sent him to the minors, he would grow a mustache. Later that day, the Brewers did just that.
Six weeks later, Milwaukee promoted him and his mustache to the big league club. Axford hadn't seen his wife during his time at Triple-A and she was set to visit him, so he planned to shave. However, his teammates endorsed the look, so Axford suggested he could curl the ends of his mustache.
Fellow pitcher Carlos Villanueva then cautioned that if he didn't curl it, he "would lose all respect."
"I curled it the next day," Axford said, "and I curled it at times and guys just loved it and fans grabbed a hold of it, so that's why I kept it."
That year, Axford eased into the closer role, despite it being his first full big league season. He finished ninth in National League Cy Young Award voting in 2011, when he posted a 1.95 ERA and racked up 86 strikeouts in 73 2/3 innings.
He regressed in 2012, as his ERA soared to 4.67. He lost his closer gig last April after a stretch of four outings during which he surrendered nine runs in 3 1/3 innings. The Brewers shipped him to St. Louis in late August.
Axford won the pennant last season with the Cardinals. It's a distinction he'd like to top this year in Cleveland.
Some World Series tokens could take precedent on that mantle in his home. For now, the mustache award remains front and center.
"As far as individual achievements go," Axford said, "that's probably the best I've ever done."
*****
We showed Axford photos of some of sports' best mustaches and sought his opinion on each. Here is what he had to say.
Former quarterback Jake Plummer: "That's not the greatest. There are definitely much better out there."
Green Bay Packers quarterback Rodgers: "That one looks good, but he generally does it in preseason. I'd like to see him try to rock it during the regular season."
Golfer Rickie Fowler: "It works for his look. The hair, the outfits -- that mustache works."
Kansas City Chiefs coach Andy Reid: "Yep, that's a good one. It's nice, like Wilford Brimley's."
Hall of Fame quarterback Joe Namath: "It's kind of the one I'm rocking right now, too, so you have to enjoy it."
Whose is better? "I can't take away from Joe."
Cricket player Merv Hughes: "That is a mustache. That's probably the best one so far. Plus it just goes with the great hair."
Former pitcher Rod Beck: "That's a pretty solid one, too. I always enjoy seeing Rod Beck's mustache."
Hall of Fame pitcher Rollie Fingers: "That's just iconic. You can't take away from Rollie Fingers. That's probably the best one out there. And he still has it."
Hall of Fame pitcher Goose Gossage: "Once again, the fu man, always looking great on pitchers. He looks nice and happy. But at the same time, the mustache means business."
Former NHL player Lanny McDonald: "I always like seeing Lanny McDonald's because it's always over top of both lips and it has a lot of really good red colors in there. When he was playing with the Flames, it was a good complement to his jersey. It takes a lot of emotional work."
Former catcher Sal Fasano: "His is always pretty thick and great-looking too. Once again, a nice fu man to complement the baseball uniform."