The Cleveland Cavaliers' updated logos will reflect their past.
View full sizeThe new Cavs logo uses deeper wine color and brighter gold. Which means you'll need more gold to answer the whines of fans who want "new" jerseys, etc.Cleveland, Ohio -- Fan response to the retro wine-and-gold Cavs colors and logos are behind the team's move to "update" by retrodating the Cavs' primary and secondary logos.
A Cavs release today about the changes say the color shifts -- to a deeper wine and brighter gold -- "are truer to the hues that were a part of the team's history from 1970-1983."
"The response from our fans related to our classic uniforms and merchandise has been tremendous over the last several seasons, especially our original wine and gold color mix items. As a result, we're very excited to bring the spirit of the original expression of wine and gold into our brand full-time for the future," said Tracy Marek, the Cavaliers senior vice president of marketing.
The team will incorporate the color updates into all of their branding and graphics, including new uniforms for the upcoming 2010-2011 season. The new uniforms will debut later this summer.
The "old" logo - by which we mean the new logo from the LeBron era that is being replaced now.
Refinements give the secondary Cavs logo an, um, refined look.