Most coaches know they are in a unique position to speak into the lives of their players. A teenager will sometimes accept words from a coach rather than those of a parent -- even if the parent has been delivering the same message for years.
And you thought coaching high school football was all about Xs and Os, blocking, tackling and making sure these kids begin to learn something about what it means to be young men.
That's all true.
But as the season kicks off across Ohio Thursday, many coaches want their players to remember something about the year besides the final scores, the big plays and the friendships.
Most coaches know they are in a unique position to speak into the lives of their players. A teenager will sometimes accept words from a coach rather than those of a parent -- even if the parent has been delivering the same message for years.
So many coaches come up with slogans for the season.
As Mark Iammarino of Chagrin Falls said: "A slogan should not be an end result. It should be a state of mind...a resounding message that you follow and send to your opponents."
Or it could be something you carry around for years, as Fairview's Tom Narducci suggests his players do with their "Playbook for Life."
Or it could simply be two words the players see every time they walk on the field. "EARN IT." That's what's painted in 8-foot letters on the press box at Shaw's stadium.
BSTW
You'll find the letters BSTW on Eastlake North's football jerseys, on T-shirts, on the license plate of coach George Burich's 2010 Ford pickup -- and even on Burich's customized Nike shoes.
"It goes back to my senior year at North," Burich said of the 1994 season. "It was something [coach] Dan Kukura had us chant."
Burich has been teaching and coaching at his alma mater since 1999. He married Gina, the homecoming queen. His parents went to Eastlake North. His grandfather was a janitor at the school. His 7-3 record last season was the Rangers' best since Burich's senior year.
So what's the big deal with BSTW?
BELIEVE in your SELF.
BELIEVE in your TEAM.
BELIEVE in a WIN.
"It starts with personal accountability," said Burich. "A lot of players don't realize how good they can be. They lack confidence in themselves, their team and they need to realize this is a very special time in their lives."
That will be critical this season as North lost 27 seniors and returns only four starters: Ben Josipovic, Ron Boldon, Austin Gomez and A.J. Strnad. A star receiver last season, Josipovic (3.4 grade-point average) is moving to quarterback to help the team.
"We've never been to the playoffs," said Burich. "To get there, we do need BSTW."
BURN THE SHIP
Can a football team use a story about Hernando Cortez, the words of T.S. Eliot and the phrase "Burn the Ship" for inspiration?
Western Reserve Academy in Hudson will find out.
Coach Jeff Hildebrand will find out.
He sent a long email about how in 1518, Cortez was sent to conquer Mexico, especially the Aztec empire of 5 million people with his 600 soldiers, 20 horses, 10 cannons and 11 ships. When the soldiers came ashore, Cortez ordered the ships burned. The confidence of Cortez and his troops so frightened the Aztecs, that they surrendered.
Hildebrand said fear is often our biggest enemy, and it prevents us from taking some necessary risks in life.
He then quoted Eliot the poet: "Only those who risk going too far can possibly find out how far they can go."
Especially when they know there is no turning back.
When you're 1-8 in each of the past two years, why not dig deep for a little inspiration?
BE EXCELLENT
Narducci, Fairview's coach, studied a program called "Character Matters" by Wade Salem.
Each week he discusses a theme that corresponds with one of the letters that spell out "BE EXCELLENT."
A few examples:
B as in "Balance: Be ready to do what's right."
E as in "Energy: Be The Fuel."
The players keep a binder with the lesson of the week, along with their playbooks. Is that a reason Fairview opened last season with five losses, and then closed it with five victories in Narducci's first year at the school?
"I really don't know," he said. "Just as I don't know what impact this has on the players. Maybe not much right now, but they may remember it later."
But this much he does know: "Most of the kids still have their binders from last year," he said. "That means something to me."
TOGETHER
One word, chanted after practice.
Benedictine coach Ben Malbasa knows the word together "sounds like a cliche, but it's something that really does apply to our school and our team."
The Catholic school on Cleveland's East Side has a team that is almost a 50-50 white/black racial mix. It is Catholic kids, and others who are not but wanted a private all-boys school education.
Also, Malbasa took over a team that was 2-8 in 2010 (14-36 the previous five years) and led them to a 7-4 record -- along with the school's first playoff appearance since 2005.
"It really was a matter of coming together," he said. "We have only 40 kids for varsity and junior varsity, but those 40 are together and dedicated to the program."
Malbasa then mentioned three of his players receiving Division I college interest: Marshall Howell (Cleveland), Jaylen Funches (Euclid) and Pete Cvijanovich (Concord).
"They're kids from three different places and three different backgrounds," he said. "Our school is about bringing together people like that."
EARN IT
Shaw coach Rodney Brown wants his players to realize that last year's playoff victory was more than the first in school history -- it came from hard work.
"It was earned," he said. "Most people know that in our neighborhood [East Cleveland], we don't have the advantages of some other places. We have to face some adversity that comes with being in the city.
"We're stressing to the kids that just because we made the playoffs last year, there are no guarantees. The tide can turn quickly against us, be it in football or life."
To that end, he had the phrase "EARN IT" painted at Shaw Stadium.
BLOOD AND BONES
Elyria Catholic coach Mike Polevacik says the "Blood and Bones" motto is not what you may think. It's not about breaking an opponent's bones and having him bleed all over the field.
"We're a Division IV school," he said. "We play a lot of Division I and II teams. We have only 34 players, and it's easy to look over at the other sidelines and see all those players -- sometimes, twice as many as we have."
Polevacik says, "It's 11-against-11 on every play. It's their blood and bones against our blood and bones. We may be the underdog, but God gave us the same kind of bodies as he gave them."
The motto is something the team says together and it's something he mentions in speeches.
Quarterback Jeremy Holley is 6-foot-5 and the 3.4 student is receiving a lot of Division I college attention. Junior lineman Dakota Tallman already has an offer from Bowling Green.
"Then there's Will Washington," said Polevacik. "He's a running back, a linebacker and a tough kid from Lorain who's not afraid of anyone -- he's what I mean by Blood and Bones."
WIN THE DAY
Last season was a shock to Padua coach Tony Shuman and his staff.
"And our players, too," he said. "We were 2-8. In the previous five years, we had five winning records, went to the playoffs four times."
Assistant coaches Andy Comer and Kevin Kubit were talking about how the team needed to put last season far behind them.
"We can't win yesterday's game," said Shuman. "Kevin and Andy came up with the idea of winning today."
By that, Shuman means how the players approach everything from lifting weights to dealing with demanding classes. He said some players are dealing with members of their family who are ill, and other personal issues.
"It's about football and life," said Shuman. "We've put 'Win the Day' on shirts, on signs in our weight room and at the stadium. We used it at our youth camp. The guys have grabbed onto it."
Padua has 82 players, including 40 sophomores.
Shuman told the story of guys needing to "Win the Day" by cleaning up the locker room. They joked about it, using the motto.
"But they also did a good job on the locker room," he said. "Those are the kind of things we're talking about."
JUST PLAY
Two simple words that seem so obvious -- "Just Play" -- but it's also tempting to make football complicated.
At Garfield Heights, offensive coordinator Lance Reisland and his father, head coach Chuck Reisland, were talking about how it's so easy to lose focus.
A player scores a touchdown, and then launches into an elaborate celebration dance. Another player is taunted into losing his temper, suddenly fists and penalty flags fly.
Then there are the issues of jealousy and second-guessing the coaches that happens to every team, every season.
"We just need to play," said Chuck Reisland, who has been coaching for 40 years, the last 17 at Garfield.
That became the motto.
"One way to be the best you can be is to just play the game," said Lance, who has been at Garfield for 16 years. "Act like you've been in the end zone before. Act like you're too good for the trash talk."
FORTITUDE
At Lutheran West, coach Dave Stupka asked his team to find a theme and a Bible verse to match for the season. This is Stupka's first season as coach, taking over a team that was 2-8 last season.
He consulted with several players, especially senior captains Chris Ranc and Ryan O'Connor.
"I never had slogans for my teams when I coached at Midpark or Chanel," said Stupka. "But it's a tradition here. We came up with 'Fortitude,' because it is hard to keep doing the right thing on or off the field."
They picked Galatians 6:9: "Let us not become weary in doing good for at the proper time you will reap a harvest if you don't give up."
"We realize that the 'harvest' is not always winning the game," said Stupka. "But it is making progress."
The parents of seniors painted "Fortitude, GALATIANS 6:9" on the walkway to the school's Alumni Field. They also painted little longhorns with the number of each senior player.
ALL IN
Over the past three years, Chagrin Falls is 40-4. In that span, the Tigers have been to the Division IV state championship game twice, and the Division III semifinals last season. For a long time, Chagrin Falls had good teams -- but never teams like this.
The goal has become to win a state title, and being "All In" is what it takes.
"By 'All In,' I mean things like it's not a crime to play junior varsity football as a junior," said the coach, Iammarino. "We've had a lot of seniors the last few years -- 21 this year. And some played J.V. as juniors, then came up to help the varsity as seniors."
"All In" means doing your school work. It means respecting teachers. It means listening to coaches, encouraging teammates.
The slogan will appear on T-shirts and banners.
"You can't do it your own way," said Iammarino. "You must follow the team. If it's all about your personal success, then you are not going to add to the greatness of the team. Being 'All In' means we have one heartbeat."
And that's the type of heartbeat every coach wants for his team.