The Browns are an easy target for the media because of all the losing, but is a 7-9 team that made some progress truly toxic?
Cleveland Browns owner Jimmy Haslam wants to support Johnny Manziel.John Kuntz, The Plain Dealer
CLEVELAND, Ohio -- In the middle of my recent interview with Jimmy Haslam, I realized there was not much he could say that would change anything.
He understands that fans don't trust the Browns because of all the losing and turmoil. He is correct to think that the departure of Kyle Shanahan is overblown in terms of being the final verdict on how the Browns do business.
But as Haslam said, "I know that until you begin to win consistently, you have no credibility -- but I really believe we are headed in the right direction."
The Browns finished 7-9, their best record since 2007. The tough part was finishing with five losses in a row.
I'm from the Bill Parcells school that "your record is your record." Sixteen games tells a story. Just as when the Browns finished the 2009 with four straight wins, they still were a 5-11 team.
I like the roster better now than after 2013. I say that knowing the same questions linger -- starting at quarterback. There also is a huge hole on the defensive line. Other than Desmond Bryant (and sometimes Billy Winn), no one stopped the run or delivered much pressure on the quarterback.
Once again they need receivers.
In the end, the Browns were 7-9. But they are "toxic," according to several media reports. "Toxic" is the new label, that no one would want to touch it.
You know when the Browns were last "toxic"? About 13 months ago when Rob Chudzinski was fired and they were searching for a replacement. Not only were the Browns "toxic," they were "radioactive."
That came from this tweet by Albert Breer of the NFL network: "You get the increasing feeling, talking to people around that league, that the Browns job is seen as radioactive."
Apparently Mike Pettine was willing to deal with the radiation. He was either the fourth choice, the sixth choice ... or the 864th choice. I can't remember. I do think he ended up a pretty good choice.
Former CEO Joe Banner was criticized for the coaching search, but he found a good man. Banner and General Manager Mike Lombardi were not fired until Feb. 11, with Ray Farmer promoted to general manager.
Remember how the Browns coaching search was being conducted "by the Three Stooges," according to one local television newsman?
That also was last year. Stooges. Toxic. Radioactive.
Sigh...
The name-calling wears me out because there often isn't much thought behind it.
I'm disturbed that a veteran NFL man such as Farmer did something so ridiculous as send texts during games to coaches in the press box. Regardless of the content, it's a violation of NFL rules and everyone in the league knows it. That embarrassed the franchise. But I'm pleased that Haslam is sticking with Farmer. Now is not the time to have a fourth GM in four years running the draft.
I didn't like the selection Manziel on draft day, and now he's in rehab for alcohol problems. No surprise that Josh Gordon submarined his own career ... again.
I thought Farmer was far too stubborn in a near disdain of receivers. But I'm also not willing to accept that the franchise is about to collapse. Truth is, Browns fans have seen much worse.
But the only thing that will change this storyline is a strong draft, some wise free agent signings, and a winning record at the end of the year.
ABOUT JOHNNY MANZIEL
If Haslam wants to say positive things about Manziel as the quarterback tries to put his life back together, that makes some sense. The stakes are huge for Manziel, who was destroying his life with one party to another. The most encouraging news is that I keep hearing that it was Manziel who made the decision to enter rehab.
The Browns owner said he recently asked his football people if Manziel can be a starter in the NFL -- and Haslam said, "The answer is consistently yes. I don't have the ability to judge that. I don't have that kind of technical expertise. Now, he's got to get himself straightened out and he has to do that on the field, but yes."
That's yes, as in Manziel can become a starter. That's Haslam's opinion, and that of some of his football people.
I'm not going to dwell on all the obvious problems that Manziel had on and off the field. Fans know the story. I will say the Browns are spending a lot of time studying free-agent quarterbacks, and some who may be available via trade. I don't believe Haslam or anyone else in Berea is counting on Manziel to start this season. They really don't know what -- if anything -- they can expect.
Haslam told me that it was "too early" to write off Manziel. He didn't say it, but he knows a key to success in rehab is for a person to have a future in mind -- a dream worth working towards. It's why he kept saying the Browns would support the troubled Gordon, until there was a third suspension in two years. The latest covers all of 2015.
I sense the Browns may bring in several quarterbacks. I'm sure they'll see what it would take to trade for Marcus Mariota.
But the first six teams in the draft are Tampa Bay, Tennessee, Jacksonville, Oakland, Washington and the New York Jets. The Bucs, Titans and Jets definitely need a quarterback. Maybe Washington does, too, given the erratic Robert Griffin III. Hard to imagine the Browns having enough trade ammunition to jump over so many teams.
With Manziel in rehab and Brian Hoyer entering free agency, Connor Shaw is the only viable QB on the roster. You will hear a lot of players connected to the Browns between now and free agency (March 10, when it opens) and then the draft in late April.
ABOUT KYLE SHANAHAN
I recently ran across an article in CBS Sports about Shanahan. It was written in December of 2013 during his final weeks as Washington's offensive coordinator. He was working for his father, head coach Mike Shanahan.
Here are some key points from the story written by Jason La Canfora. He's also the author of the recent rip on the Browns front office for how it handled Shanahan and other factors.
1. "Kyle Shanahan (is seen) as someone who was empowered and enabled by his father, spending an abundance of time in his father's office, given a wide swath of power, and rubbing many people -- players, fellow coaches and members of football operations -- the wrong way."
2. "Shanahan has been the most heavily rewarded of the team's assistant coaches, as team sources said the two-year extension Shanahan earned following the playoff run in 2012 will pay him $1.5M in 2014 alone. That's money he's almost certain to collect away from the team, with this regime widely expected to be fired after this season."
3. "Kyle is the head coach, it's just that no one knows he is," said one member of the organization. "He gets whatever he wants. And he has no relationship at all with (quarterback Robert Griffin III). So how could it work?"
4. "As a former member of the organization puts it: "Kyle bitches about everything, and then his father has to fix it. He bitches about the food in the cafeteria. He bitches about the field. He bitches about the equipment. He complains and then Mike takes care of it. Kyle is a big problem there. He is not well liked."
5. "Several members of the organization said Kyle Shanahan was a cause of internal strife, surrounding himself with young coaches with inferior experience, and allowing for no checks and balances of outside voices in the offensive coaching rooms."
Here's what La Canfora wrote in his recent article on the Browns:
1. "At season's end Shanahan, the lone bright spot on offense, perhaps, presented Mike Pettine with a 32-point presentation on why he wanted to get out of his contract, sources said."
2. "After much deliberation among lawyers and negotiation, in a bizarre precedent, a statement was crafted and Shanahan was a free man. He would end up in Atlanta, a coveted job."
3. "Allowing Shanahan to walk sent shockwaves through the building, with such a talented coach allowed to go at a time when the Browns desperately needed to develop a quarterback and with a quarter of the teams in the NFL needing a new offensive coordinator."
Quick thoughts:
1. The same author wrote both stories about the same Kyle Shanahan -- about 14 months apart.
2. I don't think Shanahan was a bad as portrayed by La Canfora in the first story, nor is he the tremendous loss as characterized in the second.
3. I do think all of us in the media are tempted to write for impact at times, and we can forget about consistency. As a reader, you can call up the links to both stories and draw your own conclusions.
Here's what I heard about Shanahan:
1. He is talented but difficult. He and Pettine agreed on the general offensive approach -- the strong running game and zone blocking schemes. But they really didn't know each other before Shanahan was hired last January.
2. Pettine was hired Jan. 23, 2014. By then, many of the top available assistants had been hired by other teams. He was scrambling to fill his staff, especially on offense. Shanahan's reputation took a big hit in Washington with the collapse of Griffin III in 2013. So he needed a job, and Pettine (a defensive coach) needed an experienced offensive coordinator.
3. A year ago, Pettine really liked John DeFilippo, Oakland's quarterback coach. He was tempted to hire DeFilippo as coordinator, but believed it was wiser to go with the more experienced Shanahan.
4. When Shanahan wanted out of his contract because he was reasonably sure that he could get a job in Atlanta as the coordinator for quarterback Matt Ryan, Pettine didn't push hard for him to stay. The head coach believes it's hard enough to win when coaches want to be with a team. When they want out, it makes no sense forcing them to stay.
5. Pettine also was sure he could hire DeFilippo, with whom he had a comfort level. They worked together on the Jets staff in 2009, and have stayed close ever since. Will it work? Who knows? But let's also not turn Shanahan into a saint in his departure. Like many of us, he saw a better opportunity and went after it.