Because the Browns know they won't have an elite quarterback in 2015, they are staying with their plan from 2014.
The Browns want to find another offensive lineman so they won't be in so much trouble as they were last season when Alex Mack was injured. Chuck Crow / The Plain Dealer
CLEVELAND, Ohio -- In their postseason meetings, the Browns talked a lot about how they reached that 6-3 record. Then things fell apart and the team ended up 7-9 after a 20-10 defeat at Baltimore to conclude the season on a five-game losing streak.
As you read this, remember that I'm telling you how the Browns view things right now. This is not an opinion story, it's informational.
The Browns believe the following:
1. The offense was built on a rugged running game, solid quarterback play and receivers who caught the ball and ran the right patterns. It has to stay that way. They'd love to have an elite quarterback, but that doesn't seem possible. In the AFC North, with cold weather and physical teams, it makes sense for the Browns to keep the run first/defend well philosophy in place.
2. The defense started slowly and was improving. It began to force turnovers and was effective against the passing game. Run defense was a weakness all season.
3. The Browns opened the season with the plan of developing an offense built on the run and play-action passing. And they were going to rely on their defense to make big plays.
That basic plan remains in place. The Browns believe the defense can really improve because they will have Coach Mike Pettine's system in place for a second season. They also believe that defending the pass takes priority over stopping the run because most teams rely on the pass.
Here are some key defensive stats from last season:
1. They ranked No. 9 in points allowed -- 19.6. In 2013, it was 25.4, ranking 23rd.
2. The Browns ranked No. 5 in red zone defense. It was No. 30 in 2013.
3. The Browns ranked No. 12 in third down defense. It was 31st in 2013.
4. The Browns ranked No. 2 in interceptions. It was No. 20 in 2013.
5. The Browns ranked first in opposing passer percentage (.571). It was 16th in 2013.
6. They dropped to No. 27 in sacks after being No. 16 in 2013.
7. Rushing defense was a disaster, ranking dead last at No. 32. It was No. 18 in 2013.
8. But overall, the key stat was the Browns allowing nearly six fewer points than a year ago. They were at 19.6, and holding an opponent under 20 points should give a team a chance to win most games. Improving the defense in the red zone and on third downs were a big part of the cutting the point total.
The Browns know they have to address the run defense, and that starts with the defensive line. But overall, they believe they are building a defense that can compete in the AFC North.
The offense remains a problem. I was not able to get a sense of what they plan to do about the quarterback -- other than they have do something. Maybe they aren't clear themselves because the options are so limited. That's part of the reason they have re-opened communications with Brian Hoyer's agent.
Here are some other things I'm hearing:
1. They want to add another good offensive lineman, either in the draft or free agency. They want to avoid another huge drop-off as happened when Pro Bowl center Alex Mack broke his leg and the Browns went through three other players unable to find a decent replacement.
2. I doubt they will use a first-round pick on a receiver. They may return to free agency for this season's version of Andrew Hawkins, their free agent pick from 2014. If he's healthy, Miles Austin (lacerated kidney) is likely to be offered a chance to return.
3. They like their young running backs: Terrance West, Isaiah Crowell and Glenn Winston. They believe Winston can be a good back, which is why they kept him on the roster all season. But they may sign a veteran running back.
General Manager Ray Farmer believes there are only three basic ways to assemble a team:
1. Buying: Investing heavily in free agents. You make a relatively long term commitment to them.
2. Borrowing: Signing a lot of veterans to short contracts, often players at the end of their careers. You hope to squeeze a year out of them.
3. Building: The draft, finding undrafted free agents and claiming young players off waivers from other teams. This is where the Browns want to find the majority of their players.
ABOUT BUYING PLAYERS
But you can BUY WISELY: The Browns believe they have done so in the last two years with free agents Paul Kruger, Desmond Bryant, Donte Whitner, Andrew Hawkins and Karlos Dansby. They all were expensive, but they also have produced.
Paul Kruger revived his career with 11 sacks in 2014.Chuck Crow / The Plain Dealer
1. Kruger rebounded from a disappointing 2013 season (4.5 sacks) to lead the Browns with 11 sacks. He also was solid against the run.
2. Bryant had a minor heart problem in 2013 and missed the final four games. He had surgery to fix an irregular heartbeat on December 6, 2013. Bryant suffered a wrist injury in training camp, and missed the first game of 2014. But he played the next 15 and was the Browns best defensive lineman. He had 5.0 sacks.
3. Danbsy had an excellent season. He missed four games with a knee injury that appeared to end his season. But Dansby came back and played the final two games, even though the Browns were out of playoff contention. He had 20 tackles in those two games. Profootballfocus rated him the No. 8 inside linebacker in the league.
4. Whitner was solid as a safety, made the Pro Bowl as an alternate selection. He has missed only one game in the last five years.
5. Hawkins led the Browns with 63 catches. He played 15 games, the most in his career. He stayed away from injuries that have plagued him in the past. He played only eight games the previous season with the Bengals. The coaches loved the professionalism that he brought to the team.
So what does this mean for the Browns in 2015?
I expect them to make two significant free agent acquisitions. It's possible that's where the Browns will try to add a receiver. They have to do something for a quarterback. Tight end also is an issue, even if they re-sign Jordan Cameron. His concussion history is scary.
While the Browns will keep talking about building through the draft, they also know they have to shop for a few more good veterans. I'd like to see them look hard at receiver Cecil Shorts, the Cleveland native and Mount Union graduate who is now a free agent after having played in Jacksonville.
ABOUT BORROWING PLAYERS
These are free agents, such as Miles Austin, Ben Tate, Nate Burleson, Jim Dray, Isaiah Trufant, Paul McQuistan, Gary Barnidge and John Greco.
Greco came to the Browns in 2011 from the Rams in exchange for a seventh-round draft pick. He proved to be so valuable on the offensive line, he signed a long-term deal and is now a core player.
Once a productive player with Detroit, Burleson was cut late in training camp. Austin came back from hamstring injuries to catch 47 passes and become the Browns best target on third down for Brian Hoyer.
Tate was a relatively big name who signed for a very modest contract ($2.5 million guaranteed). He was cut during the season.
McQuistan was given a chance to start at guard, but couldn't produce. Dray became a useful tight end in blocking situations. A defensive back and special teams player, Trufant could not stay healthy.
The Browns will keep looking in the bargain bins to see if they can borrow a player who becomes another Greco and Austin.
As for the draft, you know how that works. They just have to get it right.
ABOUT THE NEW COACHES
Head coach Mike Pettine nearly hired John DeFilippo as his offensive coordinator last season. He was the runner-up to Kyle Shanahan, who was given the job because of his experience. DeFilippo had only called plays at San Jose State in 2011.
From what I can tell, DeFilippo quietly was the leader when the search began after Shanahan left. Mike Pettine had a sense a year ago that the Oakland quarterback coach was ready for the job.
But the Browns coaching staff was so inexperienced. Pettine was a rookie head coach. Jim O'Neil a rookie defensive coordinator. The offense was going to be built around the run, and they knew Shanahan and his zone blocking scheme would be good for the Browns.
They have added Joker Phillips, who is 51 and has a career that began as an NFL receiver in Washington. He spent most of his coaching career working with receivers at the college level, and was Kentucky's head coach from 2010-12.
The Browns wanted to add an experienced receivers coach to help DeFilippo. The two men have known each other for decades, as DeFilippo's father (Gene) worked in the athletic department when Phillips was at Kentucky. They also were on the same coaching staff at Notre Dame.