Browns' players appreciate O'Neil's passion, youth and knowledge of the game.
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BEREA, Ohio – Browns defensive coordinator Jim O'Neil and his wife, Stacy, used to head butt each other as student-athletes at Towson University.
Many couples butt heads figuratively, but few choose to knock noggins as a form of greeting like a pair of bighorn sheep. The wife of the Browns' most exuberant assistant doesn't expect anyone to understand.
"Our gene pool should have been approved by the government because we're both a bit crazy," Stacy said.
O'Neil, 35, bounds through life like Tigger on his third can of Red Bull. His energy level never seems depleted no matter the hour or time of season. It was the same way as a co-captain for a small-college football team outside of Baltimore.
The nose guard used the first play of spring practice in pads as occasion to plow into the center the moment he touched the ball, sparking a brawl between the units. O'Neil did it every season, Towson teammate and Browns assistant linebackers coach Brian Fleury recalled.
"It was just to set the tone," Fleury said. "He always said when we took the field we were going to get an understanding with the offense as to who runs the show. That's Jim in a nutshell."
The 35-year-old brought that five-alarm fire to Cleveland this year, his first as an NFL coordinator. The results were mixed mainly because of the unit's inability to stop the run. The Browns (7-9) finished dead last in rushing defense (141.6 yards per game.), but were very good defending the pass.
A quick glance at some of the game's most meaningful metrics shows significant improvement from a season ago. The Browns ranked:
--- ninth in scoring defense (21.1 points), shaving 69 points from their 2013 total.
--- first in opponent passer rating (74.1).
--- second in interceptions (21) and tied for fourth in takeaways (29).
--- fifth in red-zone defense (46.4 touchdown conversion rate) and 11th in third-down defense (37.7).
"Jim is an outstanding young coach, a great football mind," Browns coach Mike Pettine said. "I think he has a bright future in this league. He loves to show up to work every day, and that's infectious. He's all about winning. That's the only thing he's concerned with."
Although some see him as an extension of Pettine and his defense – O'Neil worked under the head coach with the Jets and Bills -- the baby-faced assistant has forged his own identity in the eyes among players.
They relate to his youth and appreciate his intensity and enthusiasm.
"I give him a hard time about how excited he gets," Browns safety Jim Leonhard said. "Every week he's excited about the game plan and he loves nothing more than for us to put on a show and win games."
As the Browns offseason begins, the wife who dubs herself the "director of homeland sanity," is eager to have O'Neil around the house more often and playing with the couple's two children, Danny, 6, and Riley, 2.
The game is never far from his mind, however.
"I don't want to talk too much about next year, but I'll talk about the foundation that I think we've laid," O'Neil said. "I think first and foremost, we instilled the mentality of 'Play Like a Brown.' I think our guys know what that means, and I think that we'll continue to add pieces to that. To me, that's most important is getting guys to play the way we want them to play."
Competitive drive
Browns safety Donte Whitner stood in the Browns locker room and smiled as he recalled the early-morning O'Neil rants.
Some players and coaches don't read or listen to what's being said about their teams in the media. O'Neil apparently isn't one of them.
Browns coach Mike Pettine and defensive coordinator Jim O'Neil have been working together for the past six seasons in New York, Buffalo and Cleveland. Thomas Ondrey, Plain Dealer
"Anyone says something bad about our defense we hear about it in our meetings," Whitner said. "He'll be in there yelling and screaming and it's 8 a.m.. He's screaming about what Pro Football Talk said and all of this stuff.
"He wants us to be great individually and collectively and he works so hard to make it happen. He gets a big thumbs up from me."
O'Neil is a radical departure from the Browns past two defensive coordinators, the professorial Dick Jauron and Ray Horton. He's more like Rob Ryan without the magnificent mane.
The Philadelphia native makes calls on game days from the sidelines because he wants to take the temperature of his players. Cornerback Buster Skrine said there are times O'Neil appears ready to run on the field and play a few downs.
Competition and team building are at the heart of every O'Neil endeavor. In the 1990s, he was an offensive and defensive lineman for Mike Pettine Sr., the legendary prep football coach in suburban Philadelphia who recommended O'Neil to his son in 2005.
He also played basketball for Jim Reichwein who described a kid that wore floor burns like badges of honor and made players around him two inches taller and 15 pounds heavier with his inspired effort.
"Jim was the ultimate teammate, the kid who would run through a wall for you," Reichwein said.
It was the same at Towson, where O'Neil made sure teammates attended off-season conditioning programs and bounced off walls for 6 a.m., workouts. In the O'Neil lexicon, "meathead" is a term for an athlete driven to do anything to win. He woke up in the middle of the night to eat peanut butter and jelly sandwiches to maintain weight and worked at GNC for the employee discount to purchase supplements.
He met Stacy, a soccer player, during their freshman year and quickly became "meathead buddies." Stacy battled through knee injuries and, according to Fleury, was as competitive as O'Neil.
"He could make you do crazy things," Stacy said of her husband. "He will find what drives you and exploit it and turn it into something competitive."
Asked for her best example, Stacy replied: "That's not useable."
Asked if they still head-butt each other, she added: "Only after a few drinks."
They didn't start dating until their senior year in 2000. Stacy became an accountant and her job paid the bills as O'Neil began his coaching career in the college ranks. He served as an assistant at the University of Albany-SUNY and University of Pennsylvania.
In 2003, he was finalist for graduate assistant positions at Northwestern and Notre Dame. His dad, Bob, said O'Neil was so driven that he barely spoke a word on the car ride from Philadelphia to Chicago as the son formulated his interview strategies.
O'Neil and other Northwestern grad assistants once tabulated what they earned for the time they worked. It came out to 16 cents an hour.
"I was the Sugar Mama for awhile there," said Stacy, who's been married for 10 years. "The funny thing is I was a homebody. I never pictured myself moving all over the country. But Jim's passion is contagious. It's a train you want to jump on because you know it's going somewhere."
Northwestern coach Pat Fitzgerald made a similar observation. He saw a grad assistant who built relationships with every coach on the staff.
"Everything about Jim is genuine," Fitzgerald said. "With some guys in this business there's an air of false bravado. Not with him. He's a grinder, an incredibly knowledgeable coach who knows how to motivate people. You just love being around him."
'I belonged here'
As the final seconds ticked down on Pettine's first NFL victory against the Saints in September, O'Neil joyously grabbed the coach from behind and bear hugged him.
It represented a special moment for these sons of Doylestown, Pa., and the people who have watched them evolve as coaches.
"I was pretty excited," O'Neil said. "That's why as a coach, you sleep three or four hours a night. You live away from your family for three months out of the year when you take a new job. You only see your kids for a couple hours a week. It's to chase that feeling."
There's a misconception that Pettine, 48, and O'Neil are longtime friends. Although playing for the same high-school coach, they only became acquainted a decade ago after Pettine's father put them in touch. Pettine was a Ravens assistant and O'Neil was Towson's defensive coordinator when he began attending Baltimore's offseason workouts in 2005.
He sat in meetings with Super-Bowl winning coach Brian Billick and rising star Rex Ryan and roamed the sidelines to see how veterans such as Ray Lewis and Ed Reed led a defense.
"Mike kind of gave me the green light that whenever I could get over there during their OTAs and minicamps, he let me kind of stand in the back and observe . . . ," O'Neil said. "It was a great experience for me because at the time, I had no aspirations of wanting to coach in the NFL. I was very happy coaching college football. That kind of, 'Wow, this is like getting your PhD in football' feeling was awesome."
O'Neil stayed in contact with Pettine, but remained in the college ranks at Towson and Eastern Michigan until 2009. When Pettine left the Ravens to become Ryan's defensive coordinator with the Jets he was given one hire. He chose O'Neil.
The Browns head coach is grooming O'Neil the way Ryan did him. They build the call sheet together early in a week and O'Neil makes the calls on game day with input from Pettine.
"It's obviously been a great learning experience," O'Neil said of his first season as a coordinator. "I've really enjoyed it. I've had a lot of fun with it . . . . I always had confidence in myself. I always had confidence in the system that I was going to be teaching. I felt like I belonged here."
When the Browns play on the road the coaches' wives assemble at O'Neil's home and watch the games together. As a former college athlete, Stacy appreciates how much time goes into the weekly preparation. The emotional investment is even greater.
"The highs are pretty high and when they lose we compare it to a funeral because you don't know what to say to make anything better," she said.
It made for a pretty quiet December as the Browns -- who posted their best record in seven years -- finished on a five-game losing streak.
O'Neil usually sleeps "for about two weeks" after the final game, Stacy said, before slipping into offseason mode with the family. He spends much of his free time playing with the kids and goading Stacy into some competitive like shooting pool.
Of course, it won't be long before the coaching staff reassembles and starts planning for 2015. Finding ways to improve the run defense figures to top his offseason to-do list.
"It's technique, it's scheme, it's players, it's a combination of everything," O'Neil said. "When you're not where you want to be, you've got to take a hard look at yourself. We will do that, but I'm very confident in our run scheme."
Maybe it's just a matter of finding a tone-setting nose guard willing to blow up a center or two to gain an "understanding" with the offense.