As Joe Banner speaks more and more about being the man with a plan in Berea, you get the sense he's itching to say what's happening there is not business as usual.
As Joe Banner speaks more and more about being the man with a plan in Berea, you get the sense he's itching to say what's happening there is not business as usual.
The hangup: stating that case so emphatically would be, you know, business as usual.
Browns' fans heard that from Mike Holmgren. Randy Lerner obviously thought it when he hired Romeo Crennel from New England and Phil Savage from Baltimore. Before that, Butch Davis swaggered through the saloon doors to make everyone forget about the pain of those first few expansion seasons under Chris Palmer.
Banner told CBSsports.com last week it's that failed promise over so many years that makes the Browns such and appealing and challenging opportunity. No argument there.
The next coach/team architect/owner to win it all in Cleveland won't necessarily ascend to Mt Rushmore, but a bronze statue atop the Terminal Tower -- the likes of Billy Penn's in Banner's Philadelphia -- wouldn't be out of the question.
"At the risk of crossing the line, there have been a lot of people here over a lot of years who talked about long-term plans, but I haven't see anybody who actually implmented that," Banner told CBS.
"They've been filling needs year by year, sometimes with expensive players who aren't that good...there's been a lot of cheap talk about long-term plans here, and I'm not talking last year. You go back 15 years through different administrations. They all have been basically trying to win now."
No argument there either. Banner didn't say it but no doubt he saw other elements of questionable planning in the previous regime.
Holmgren and Tom Heckert traded up to get Trent Richardson, bucking the trend of NFL running backs being devalued in the passing offenses of the era, not to mention chewed up and spit out in grueling regular seasons.
Richardson, who fought injuries last season, will likely miss the June minicamp with another one. That's a small sample. But it's not a leap to say his running style resulted in him taking as much punishment per yard as any back in the league.
The last regime reached for Brandon Weeden, then used a second-round pick on Josh Gordon in the supplemental draft -- a pick Banner and Mike Lombardi were unable to retrieve last month.
After using their third-round pick, they sat out the fourth and fifth rounds, bartering for better selections next year. Listen to Banner talk about maximizing the value of each selection, no way you conclude that Banner and Mike Lombardi would've taken a 29-year-old quarterback in the first round, or given up a coveted second-round pick for Gordon.
"We're certainly rooting for him to prove that was a great decision," Banner said of Gordon in the leadup to the April draft.
It's fair for fans to take the same approach to Banner and Lombardi that Banner and Lombardi are taking toward Gordon and Weeden.
People need to see proof that Jimmy Haslam is the right owner, that giving Banner even more responsibilty than he enjoyed in Philadelphia was a great decision, that Banner hiring Lombardi was gold, Jerry, gold.
"We came in with this attitude: Are we buying a house and renovating it? Or are we buying a beautiful piece of land where you essentially have to knock (the house) down and rebuild it?" Banner said.
Guess which one they picked. Put your hard hat on. A foundation is being poured.
To be fair, Banner isn't talking only football, but of scrapping one of the lamest, most sterile game-day experiences in the league.
To be even more fair, what if Banner had brought in a different GM than Lombardi? That no doubt raised doubts, if only because it begged the question: did Banner try to hire the best personnel man the league had to offer, or did he make a hire that protected his own power base?
Only wins and top-rate drafts can answer that.
In the meantime, Banner exudes confidence bordering on surprise that so much skepticism abounds.
The answer to that is clear.
Don't take it personally.
After nearly 15 years, skepticism is the kindest, most benign stance we can think to take.
It's the gas that powers our Welcome Wagon.